GREAT Products Don't Sell Themselves!
GREAT Selling Principles DO.
Ron Skalski has spent 40 years building, coaching, and leading MedTech sales organizations. Now he brings that playbook to yours - go-to-market, sales team structure, leadership, and field execution for Ortho MedTech startups, mid-size companies, and distributors.
Years in Ortho MedTech sales leadership
Startups scaled from the ground up
Revenue built at one startup
US Commercial Director Early Intervention at Zimmer Biomet
Coached reps & sales managers
Sports Med, Subchondroplasty, Biologics & Total Shoulder surgeries and sales calls
We bridge the gap between clinical innovation and commercial dominance.
Skalski Growth Partners (SGP) provides high-impact consulting and training specifically for Ortho Distributors, Early Start-ups, and Mid-Size Orthopedic Companies - through proprietary sales & leadership development and “in-the-trenches” sales coaching.
You've built the technology. You've raised the capital. But revenue isn't growing the way it should.
As a distributor, you built the sales team. Your reps are trained on the product - but not on how to actually win in the field. They know the features. They don't know how to read a room, build a champion inside an account, or close a surgeon who's heard the same pitch from three competitors this week.
That's the gap. And it's costing you missed revenue each quarter.
Consulting and programs for Ortho MedTech sales teams and leaders.
Every engagement starts with a call with Ron. View our programs for details.
Commercial leadership consulting
Commercial architecture for Sports Med, Ortho MedTech, and biologics companies.
You've built the technology. Ron designs the go-to-market, builds and structures the US sales team, and drives first revenue - the way he did it twice as a founder-operator, once to over $60M.
Go-to-market for startups and mid-size companies
Sales org design, territories, quota frameworks
Building out and coaching US sales teams
Scoped as a project around your launch or scale-up
Commercial Architecture
Goal: first revenue, then repeatable revenue
Go-to-market playbook, sales org structure, distributor strategy, and in-field coaching in one engagement.
Street Smart Selling sales training
The methodology built from 40 years in the field. 4-hour and 8-hour programs.
Proprietary training: not features-and-benefits selling. Uses AI Sales Tools to understand the clinical, economic, and operational landscape of every account and position your team as the experts customers can't afford to ignore.
4-hour program: the six S.T.R.E.E.T. Smart principles, live
8-hour program: the full day, worked through your team's own accounts
Account strategies using AI sales tools like RepPrep AI
"Don't debate, educate" - lead with expertise
Add an in-field 2-day blitz to put the training to work on live accounts
Street Smart Selling
"Surgeons buy your confidence long before they buy your products."
"You don't need to be perfect - you just need to be consistent."
"Once you OWN the surgical technique or proven science - sales will soar."
Next Level Leadership development
Build the machine, not just the team. A 4-hour program for sales leaders.
For sales managers, founders, and CEOs who need more than a sales trainer. Ron helps Ortho MedTech leaders get out of the dashboards and into the field - coaching reps on live calls, aligning sales and marketing, and building the culture that turns good reps into great teams.
4-hour leadership program for managers and directors
Attract, develop, and retain A-Players
The Sales Blitz Blueprint: field days that move the number
Distributor strategy and management using www.acuityMD.com
Next Level Leadership
Attract A-Players. Develop A-Players. Retain A-Players.
Confident leaders build confident reps who create their own luck.
Ron Skalski started carrying a bag in Pittsburgh and never stopped selling. Over four decades in orthopedic, sports medicine, and biologics, he's done what most consultants only talk about.
He's scaled two early-stage Ortho MedTech startups from the ground up - one to over $60M in revenue. He served as U.S. Commercial Sales Director at Zimmer Biomet for 12 years. He's coached hundreds of reps from first call to top performer. And he's built go-to-market playbooks that actually work in the field.
Ron doesn't theorize about sales. He's lived it. Every framework, every methodology, every recommendation comes from real accounts, real reps, and real results.
Ron Skalski
Founder, Skalski Growth Partners
Three profiles. One mission: revenue growth.
Whether you're running a distribution network, scaling an enterprise sales org, or launching a startup - SGP has a playbook for you.
Ortho MedTech Distributors
Your reps know the product. Ron teaches them how to win in the field using AI Sales Tools - reading rooms, building champions, and closing surgeons who've heard every pitch.
Mid-Size & Enterprise Orgs
Established teams that need sharper execution. Street Smart Selling training, Next Level Leadership development, and in-field coaching that move the number.
Early-Stage Startups
You've built the technology but need commercial scale-up. Ron designs go-to-market playbooks, hires and structures sales teams, and drives first revenue.
The 6 Proven Principles of S.T.R.E.E.T. Smart Selling
How to WIN in Ortho MedTech Sales
A business fable that takes you past the red line of the OR and into the trenches of medical device sales - complex surgeon relationships, hospital politics, and the trust that decides whether a rep wins the account. Forty years in Ortho MedTech, written as a story you can hand to a new rep.
New
The Deep Dive Playbook
The companion workbook to the fable - the six principles, worked through account by account.
Hardcover, paperback, and ebook on Amazon, plus the new Deep Dive Playbook. Audiobook coming soon.
Bring Street Smart Selling to your next event.
Ron delivers high-energy keynotes for Ortho MedTech sales conferences, distributor meetings, and leadership summits - sales excellence, Next Level Leadership, and the mindset shifts that separate top performers from the rest.
On sales
“Work harder on yourself than on your job and you will attract success!”
On leadership
“Great leaders help reps and teams set standards, not just set goals.”
- Ron Skalski
What makes SGP different.
Most consultants work from a conference room. Ron works from the passenger seat.
Don't debate, educate.
Your reps shouldn't be arguing features against competitors. They should be teaching surgeons something they didn't know. Lead with expertise and you earn the business.
The Sales Blitz Blueprint.
A structured framework for managers to drive growth through focused field activity - strategic, planned, high-impact days that move the needle.
Relationships over transactions.
Top Ortho MedTech reps build authentic ties across clinical, economic, and operational stakeholders. They connect dots across the account. That's the top 10%.
What 40 years in med device has taught me
The headwinds your sales org is facing.
Growth stalls at scale
Scaling US sales organizations flatline - creating headwinds and missed targets directly tied to lack of leadership.
Managers too remote from the field
Sales managers stay 100% remote, focus on moving sets and spreadsheets, and miss the coaching moments that drive sustained revenue growth.
Product launches fall flat
When sales and marketing aren't aligned on the message, launches underperform and competitors take share.
Low account density
Reps target too many accounts, spread too thin, skip pre-call planning, and fail to build inside champions - reps behind the curve not using AI Tools.
What happens when Ron gets involved.
In-field blitzes are designed to double your conversion rate through focused, high-impact account days.
Sales and marketing get on the same page from day one - so product launches actually land.
Managers move from dashboards to the passenger seat - coaching reps on live calls, driving real growth.
Attract, develop, and retain top reps with a culture of confidence.
Trained in the methodologies that matter.
Certified training in Dale Carnegie, SPIN Selling, Blanchard Leadership, the Challenger Sale, and Wharton - plus decades in the field.
Foundational sales training
Situation, Problem, Implication, Need-Payoff
Adjusting leadership style to match confidence and commitment
Focus on educating to challenge surgeons to think differently
Executive Education - Leadership
Common questions from Ortho MedTech leaders.
If your question isn't here, reach out directly. Every engagement starts with a conversation, not a form.
It starts with a call with Ron. Startups and mid-size companies usually engage him on a scoped consulting project around a launch or scale-up. Distributors and sales teams often start with a 4-hour or 8-hour Street Smart Selling training, paired with a 2-day field blitz. Sales leaders book the 4-hour Next Level Leadership program. We'll figure out the right fit on that first call.
Ron's deepest expertise is in orthopedic, sports medicine, and biologics - but the sales leadership principles apply across Ortho MedTech. If your team sells to surgeons, hospitals, or clinical stakeholders, SGP can help.
Most consultants deliver a playbook and leave. Ron embeds in the field with your reps, coaches on live calls, and builds systems that outlast any single engagement. The methodology comes from 40 years of real accounts - not a textbook.
Consulting projects are scoped to your launch or scale-up. Street Smart Selling sales training runs as a 4-hour or 8-hour program. Next Level Leadership development is a 4-hour program. Keynotes are scoped to your event. Pricing is provided after an initial consultation.
Book a call with Ron.
Whether you're an Ortho MedTech startup building your first sales team, a mid-size company ready to scale, or an established org that needs sharper execution, book a time or reach Ron directly.
Ron Skalski, Founder