The 6 Proven Principles of S.T.R.E.E.T. Smart Selling
How to WIN in Ortho MedTech Sales
In the high-stakes world of the orthopedic operating room, a Sports Med Ortho MedTech rep is far more than a salesperson. They are the surgeon's second set of hands. But when a groundbreaking bio-device runs into corporate politics, cutthroat competition, and the unpredictable realities of healthcare, a seasoned sales professional faces the real test: grit, strategy, and ethics.
Written as a business fable, the story takes you past the red line of the OR and into the trenches of medical device sales. You follow an emerging rep managing complex surgeon relationships, high-pressure clinical scenarios, and the balance between hospital politics and patient outcomes.
It is more than a look inside the industry. It is a blueprint for building trust when the stakes could not be higher, drawn from 40 years in Ortho MedTech.
Hardcover $24.00 · Kindle $4.99 · 108 pages · Also in paperback · Audiobook coming soon
The Deep Dive Playbook
6 Proven Principles of S.T.R.E.E.T. Smart Selling: A Deep Dive Playbook
The fable tells the story. The Playbook is where you do the work: the six principles broken down and applied to your own surgeons, accounts, and calls. Built for reps who want to run the method, and for managers who want their whole team running it the same way.
Hardcover, paperback, ebook, and the Playbook.
All on Amazon. Audiobook coming soon.
Written for the people carrying the bag.
Ortho MedTech reps who want to be more than a delivery service
Sales managers coaching reps who are stuck at good, not great
Founders and CEOs building a commercial team from scratch
Distributors who want their people selling on trust, not price
Put the principles to work on your team.
Ron brings the same material to Ortho MedTech companies in person - commercial leadership consulting, Street Smart Selling training, Next Level Leadership development, and keynotes.